Utah Gossip

Commuting on I-15 today? Well then you are in for a visually pleasing treat! I-15 is littered with billboards…from Omniture to the Humane Society (Make animal torture a felony!) to Xango to UFirst to Dirty Joe’s Adult Novelty Store (by the the Provo Center Street exit…in case you were wondering), driving is never boring along the interstate. Everyone who’s anyone has paid a hefty chunk of their advertising budget for the chance to be seen by thousands of Utah motorists. Just how much do these companies pay a month to be seen by you? $1,000? $5,000? Even $10,000? I really don’t know but I’m guessing it is quite a bit. And most likely it is well worth it. My husband and I had never before been to Tai Pan Trading…until we saw their billboard. We turned off, went in, and in one trip, paid for their monthly billboard fee.