Pudding On The Rice is a glaring illustration of the unoriginality and facileness seen all too often in Utah (well, Utah County). While that doesn’t really bother me, the fact that it is marketed as a creative, original, and completely unique idea certainly does. Lest you think I’m not a fan, I happen to really like the rice pudding served there and think such a store has great potential to be extremely successful and profitable given the market in the family-oriented, college town of Provo. Furthermore, I have no problem with the fact that the idea was scraped; however, credit should be given where it’s due. The entire creative concept for such a niche market was the brainchild of Rice to Riches owner Pete Moceo – I have a feeling the Pudding On The Rice founders may strongly disagree with that statement.

Now here’s an interesting development: Pudding On The Rice is for sale. While that fact alone may not seem that peculiar, the selling price is. The asking price for the eatery is a paltry $50,000…which by the way includes all furniture, fixtures, equipment, and inventory. I smell failure.

Rice to Riches

(I’d put up a picture of Pudding on the Rice, but their website isn’t working properly…and hasn’t for months. Whoops.)

Handsome Rob – Tucanos - “just can’t beat all-you-can-eat meat.” What man can resist that?
Ducky-Duck Rich – Rodizio Grill – “gotta like fresh roasted snake ” I have no idea if he is kidding or not.
Ms. Wily Rabbit – Ruth’s Chris Steakhouse – mmm…mmm…steak!
P to tha B – his was a tie between the aforementioned Ruth’s Chris and Settebello’s, for a more casual atmostphere.
Mean Charlene – Carino’s (formerly Johnny Carino’s).
Boston Tommy – Bangkok Thai – apparently the best thai in the state.
K-Dawg (a.k.a. me) – Pine Restaurant – amazing!

Enjoy!